Business Communication

WAAPI – WhatsApp Business Platform

Marketing, support, and automation on the official WhatsApp API.

Official Meta APIWhite LabelAI-Powered RepliesMulti-Agent InboxNo-Code AutomationINR Pricing

Overview

WAAPI turns WhatsApp into a complete revenue channel: run template campaigns and broadcasts, answer customers through an AI chatbot, and let your whole team work one business number from a shared inbox. Built on the official Meta Cloud API, it keeps your sender reputation healthy while automation flows handle reminders, drip journeys, and abandoned carts around the clock.

WAAPI is engineered by BetaZen Infotech in Kolkata and powers customer conversations for D2C brands, agencies, and institutes across West Bengal, the rest of India, and international markets — with white-label editions for partners who want it under their own name.

Ideal for

D2C & e-commerce brands
Marketing agencies & resellers
EdTech & coaching institutes
Clinics & appointment-based businesses
Real estate & finance teams

Everything inside WAAPI – WhatsApp Business Platform

WhatsApp Business API

Official Meta Cloud API connectivity with verified business profile and green-tick eligibility.

AI Chatbot

Trains on your catalog and FAQs to answer customers instantly and hand off to humans when needed.

Shared Team Inbox

One WhatsApp number, many agents — conversations get assigned, labeled, and never lost on a personal phone.

Campaign Management

Plan, schedule, and A/B test template campaigns with delivery and conversion tracking per campaign.

Broadcast Messaging

Send personalized bulk messages to opted-in segments without risking your number’s quality rating.

Contact Management

Segment audiences with tags, custom attributes, and imports from CSV or your CRM.

Analytics & Reports

Delivery, read, reply, and agent-performance metrics on live dashboards you can export.

Webhooks

Push message and status events to your own systems in real time for custom workflows.

API Integration

REST APIs and ready connectors plug WAAPI into your store, CRM, or ERP in hours, not weeks.

Multi-Agent Support

Role-based agent seats with routing rules, internal notes, and per-agent performance stats.

White Label

Rebrand the entire platform under your own name, domain, and pricing to resell to clients.

Automation Flows

Drag-and-drop journeys for drip sequences, abandoned carts, reminders, and keyword-triggered replies.

Why teams choose it

Open rates email can’t touch

WhatsApp campaigns routinely see 90%+ opens, so offers and updates actually get read instead of dying in spam folders.

Support that scales itself

The AI chatbot deflects routine questions instantly while the shared inbox keeps human agents focused on the conversations that convert.

Your brand, your platform

Agencies launch a fully white-labeled WhatsApp product in days — your logo, your domain, your margins.

Frequently asked questions

Is WAAPI built on the official WhatsApp Business API?

Yes — WAAPI runs exclusively on Meta’s official Cloud API. Your number is verified, policy-compliant, and eligible for the green tick, unlike risky unofficial senders.

What does WAAPI cost in India?

Plans are billed in INR with GST invoices, and Meta’s per-conversation charges are passed through transparently at official rates — no hidden markup. Most Indian businesses start under a modest monthly subscription.

Can my agency resell WAAPI under its own brand?

That’s exactly what the white-label edition is for: your domain, your logo, your pricing tiers, with client management and billing controls built in.

Will bulk broadcasts get our number banned?

Not when done right. WAAPI enforces opt-in lists, approved templates, and quality-rating monitoring, which is what keeps official API numbers safe at scale.

See WAAPI – WhatsApp Business Platform in action

Get a personalized walkthrough, custom pricing in INR, and a deployment plan for your business.

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