WAAPI – WhatsApp Business Platform
Marketing, support, and automation on the official WhatsApp API.
Core modules
Overview
WAAPI turns WhatsApp into a complete revenue channel: run template campaigns and broadcasts, answer customers through an AI chatbot, and let your whole team work one business number from a shared inbox. Built on the official Meta Cloud API, it keeps your sender reputation healthy while automation flows handle reminders, drip journeys, and abandoned carts around the clock.
WAAPI is engineered by BetaZen Infotech in Kolkata and powers customer conversations for D2C brands, agencies, and institutes across West Bengal, the rest of India, and international markets — with white-label editions for partners who want it under their own name.
Operational clarity,
without the spreadsheet maze.
The product should fit the way your business works — with the right modules turned on at the right time.
See the system come alive.
Use the interaction as a visual preview. Production can replace these clips with real product walkthroughs.
Less repetition.
More control.
Automation and visibility are designed into the workflow, not added as an afterthought.
Questions,
answered.
Straight answers about modules, deployment and what's included.
Is WAAPI built on the official WhatsApp Business API?
Yes — WAAPI runs exclusively on Meta’s official Cloud API. Your number is verified, policy-compliant, and eligible for the green tick, unlike risky unofficial senders.
What does WAAPI cost in India?
Plans are billed in INR with GST invoices, and Meta’s per-conversation charges are passed through transparently at official rates — no hidden markup. Most Indian businesses start under a modest monthly subscription.
Can my agency resell WAAPI under its own brand?
That’s exactly what the white-label edition is for: your domain, your logo, your pricing tiers, with client management and billing controls built in.
Will bulk broadcasts get our number banned?
Not when done right. WAAPI enforces opt-in lists, approved templates, and quality-rating monitoring, which is what keeps official API numbers safe at scale.
Get a personalised walkthrough.
We can discuss modules, integrations, pricing and deployment around your actual operation.
Talk to Sales ↗