CRM Development
Custom CRMs that mirror your sales pipeline, not a vendor’s template.
What we deliver
How BetaZen approaches it
Generic CRMs make your salespeople feed a database; a custom CRM makes the database feed your salespeople. BetaZen builds CRM platforms around your exact pipeline — lead capture from ads and website forms, WhatsApp Business API and telephony integration, automated follow-up reminders, and dashboards that show owners precisely where revenue is leaking.
Real-estate agencies in New Town, distributors across West Bengal, and sales teams all over India run their pipelines on CRMs we built, and the same platforms serve international sales organisations equally well.
From first conversation
to working software.
A practical four-stage process keeps decisions visible and progress measurable.
Discovery & Strategy
We start by understanding your goals, users, and constraints, then map the fastest path to measurable outcomes.
Design & Architecture
We design the experience and the system architecture up front so what we build scales cleanly and predictably.
Agile Delivery
We ship in short, reviewable increments with continuous testing so you see working software early and often.
Launch & Support
We handle deployment, monitoring, and handover — and stay on to iterate, optimize, and support post-launch.
Reasons teams
build this with us.
Zero leads slip through
Every enquiry from every channel lands in one pipeline with an owner and a next action, so follow-ups happen on schedule instead of from memory.
WhatsApp where India sells
Native WhatsApp Business API integration lets your team quote, follow up, and close inside the channel Indian customers actually reply on.
Reports owners actually read
Conversion by source, rep, and stage in one morning dashboard — decisions come from data, not end-of-month guesswork.
Common
questions.
Is the CRM priced in INR with GST billing for our Kolkata office?
Yes on both counts — proposals are quoted in rupees with proper GST invoices, and there are no per-user monthly fees afterwards because you own the system outright.
Why build a CRM instead of using Zoho or Salesforce?
If a standard pipeline fits you, use them. Teams come to us when per-seat costs bite, workflows will not bend to the tool, or they need WhatsApp, telephony, and field-sales flows stitched together in one place.
Can the CRM integrate with our existing tools?
Yes — we routinely connect Tally, IndiaMART, Justdial, Facebook Lead Ads, Google Sheets, and payment gateways, so the CRM becomes the hub rather than another silo.
How long until our team is using it?
A first working pipeline usually goes live in 4–8 weeks. We onboard your team on real leads during the build, so launch day is a formality rather than a training event.
Let’s build the right thing.
Share your requirements and we will take it from there.
Contact BetaZen ↗